BUILDING THE BOTTOM UP MEDIA FOR THE NEXT FIVE BILLION


formed by

in a strategic partnership with the Life Impacting Services business of OnMobile Global Ltd.

About Us

80% of the world's population is offline

There is no simple way to reach them

Their needs and constraints are not well understood

But, their aspirations are high, their energy is limitless, they want to learn, grow and do big things

We are in the business of making them more informed, aware and connected

Talk to us to talk to them

The one stop multi-layered destination to Reach the Unreached

Gram Vaani is a social marketing and technology company formed through a strategic partnership between Gram Vaani and the Life Impacting Services unit from OnMobile Global Ltd.

Our Mobile Vaani platform connects through measurable ways Corporates, Government Agencies, Non-Governmental Organizations, and Social Enterprises to consumers not touched by other media channels.

Gram Vaani does this by leveraging the latest mobile technology and its on-ground social marketing teams across various media dark and media-minimal areas. Our VAS partnerships with all major telecom operators gives us a unique edge to build Mobile Vaani into a marketplace for information services. Mobile Vaani has a presence is Bihar, Jharkhand, MP & Odisha with over 2 million users (and counting) as it continues to penetrate and scale across more states in the country.


How it works

Mobile Vani is driven by the twin engines of technology and human empathy. We believe that unless there is an understanding and grasp of the needs of a particular community, real change will remain elusive.

Top-down Vs. Bottom-up information models

Top-down information dissemination approaches which are typically followed are not empathetic to the specific needs of the beneficiary community. Information cannot be disseminated, it has to be contextualized.

The Mobile Vaani community powered media model does this through its three key pillars.

  1. First, our choice of the lowest common denominator technology of voice ensures that even poorly literate people are able to participate on Mobile Vaani
  2. Second, enabling people to create content for their communities and initiate discussions, ensures that the content is contextually relevant for them
  3. Third, our large offline network of community volunteers ensures that our users are trained and empowered, and take ownership of the platform to use it to transform their lives

Measurable Social Impact

Sustainability through participation

Swiftly Scalable

Sharp Targeting of End Beneficiaries


Sustainable. Scalable. Measurable.

Gram Vaani's powerful Mobile Vaani eco-system is powered by the vAutomate platform which integrates with the Telecom operator Infrastructure on Voice, Messaging, Data and Support.

Measure to Manage

What one cannot measure, one cannot manage. That is why Gram Vaani's RoI and Social Impact Measurement Tool is a definitive methodology that uses analytics to provide real time performance reports with consumer and community insights.



Mobile Vaani: A Platform to Reach the Unreached. More than 2M users in central India use it to create and share their own media

We work across the country, and in Africa, Afghanistan, and Sri Lanka. Click on the projects to know more.

Our scalable vAutomate platform provides last mile technology for community engagement and participatory governance

Products & Services


We help mobile enable partner ideas, products and services

  1. Launch products or applications on 'voice, messaging and data' through the use of IVR, SMS, USSD, and mobile apps
  2. Deploy and manage services on a 'multi-operator integrated' platform that can help take the products or applications to scale
  3. Ability to launch user paid VAS 'subscription services' on various channels
  4. Ability to integrate with distribution networks and channels – handset aggregators, telecom product/service aggregators and distribution channels

Platform as a Service

Do not want to invest in a dedicated infrastructure, or your scale is not large enough yet?

Leverage our Public cloud (shared platform) service model

Want a dedicated infrastructure and ability to control and customize the offerings?

We can also provide you with private cloud (dedicated platform) combined with our ever reliable managed services offering

Market your products and services

We not just mobile enable your ideas, products and services but also provide a ready market place Mobile Vaani to sell your ideas to millions of users.

Product as a Service

Pick our ready to use, off the shelf applications for some of your immediate requirements. This is of course besides the customized applications that we can build together.

  1. vSurvey to collect structured and unstructured data
  2. vComm to build communities of interest
  3. vForum to get communities to share knowledge
  4. vAct to track requests and grievances of the users
  5. vHelp to provide instant in-person connects for guidance

Success Stories

It is often said that glamour lies in the idea but success lies in execution and proof of that lies in the success stories. Gram Vaani brings forth the successful legacy of driving scale and impact from Gram Vaani and the LIS unit of OnMobile. Here are a handful of them across domains.

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Community media spurs collective action. Learn how women in Koderma, Jharkhand organized an anti-alcoholism drive and succeeded in getting an illegal liquour store banned in the main town
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Helping companies reach rural India. Learn about our advertising model and how New Holland Tractors was able to generate dozens of leads in just one month from just two districts.
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Our theory of change. Read how community media leads to development at the individual level, community level, and institutional level. External evaluations have validated the huge impact.
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Marketing new concepts to rural users. The one-stop shop, we helped Green Light Planet not just market its solar lighting solutions, but also find local distribution agents to make the sales. Mobile Vaani presents the equivalent of a measurable digital marketing platform for rural and rurban India.
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Empowering community health workers. Read how we have worked with BBC Media Action as part of the Ananya Program in Bihar, to train over a hundred thousand ASHA workers on delivering better maternal care advisory services in their communities.
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Towards gender equality. Oxfam has run a series of over half a dozen campaigns with us on different aspects of gender equality -- early marriage, domestic violence, political rights of women, property rights of women, and multiple health aspects.
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The true heroes of Mobile Vaani. Read how a group of youth started a revolution, giving birth to Bihar Mobile Vaani which has now grown to over 15 districts in just a year.
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Citizen engagement in government schemes. Community media can help bridge the gap between people and their governments, by bringing all stakeholders on the same level.
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IVR technology for community radio. Learn how the vAutomate platform transformed the one-way broadcast medium of radio into a two-way interactive medium

Awards

Winners in "other social impact"
Finalists in 2016
Completed wih flying colours in 2015
Rising stars in global health, 2012
Technology for community radio, in 2009
Winners in 2010


Finalists in 2012
Winners in 2012 and 2013
Jurors distinction in 2009
Winners in 2014

Leadership

Contact Us

To get in touch with us
Drop by our offices in
Delhi, Bangalore, or Ranchi

Or email us: contact@gramvaani.org

Delhi

Building 195, 2nd floor

Lane No. 1, Westend Marg

Saiyad-ul-ajaib Ext

Near Saket Metro Station

New Delhi - 110030

Bangalore

Incubex - Bannerghatta,

#7, 3rd floor, DSR Galleria, Billekahalli Signal,

Bannerghatta Road,

Bangalore - 560 076

Ranchi

Singh Soudh 185/C,

Ashok Nagar Gate No-4,

Vidhyalay Marg,

Ranchi - 834002